#Color ui text view color how to

Purple commonly brings about thoughts of wealth and royalty that the Asprey jewelry brand uses in its colors kit.

White usually means wholesomeness, clarity, purity, and innocence.

Other times, it might mean modern or traditional.

Black signifies mystery, but it is also commonly associated with death and tragedy.

These emotions fit well with such brand as Tropicana that uses green as main logo color.

Green brings calm feelings of renewal.

Hundreds of prominent brands feature it, including Skype and Microsoft Word, and mentioned above companies. Blue is everywhere, including in many natural settings. Numerous studies show that blue has positive connotations for many different segments of the population.

Blue means security, trust, and safety.That is very appropriate when speaking about social media networks, that’s why Snapchat uses this color in logo Yellow often symbolizes joy, happiness, and sunlight.For example, Fanta uses it as background color that attracts attention to the name. It’s one of the good UI colors that lots of companies use. Orange seems to kindle excitement in most people.Some of those are anger, love, confidence, and passion that before mentioned Coca-cola tries to call for. Red can symbolize both positive and negative feelings.Keep in mind the next colors meaning when designing your product interface: The famous brand that uses red as main company color to call for comfort and warm emotions is for sure well-know Coca-Cola. However, they might mean anger, hostility, or passion to some individuals as well. These warm colors bring about emotions having to do with warmth and comfort. The red refers to what we call warm colors.Let’s start with emotions colors can bring and differences in its perception: If your wish is to use color in UI design wisely, firstly understand colors’ meaning, that they provoke the right emotions in your customers and help to get the desired response. They must be aimed toward the correct users, and you should choose them to target the proper goals.

Ideally, you want to choose the right one at the right time and in the right pattern. Choose the Right Color in the Proper Patternĭifferent UI design colors signal various concepts to the senses. Some of that, of course, is dependent on culture. UI ColorsFundamentalsĮach UX color choice has a unique meaning and connotation that goes along with it. These days, color in UI design is a central part of any online marketing strategy. So, the color of language can also influence the purchasing decision. Lastly, it can stimulate intuitive interactions. It can fulfill subconscious aesthetic user needs. It can enhance customer navigation capabilities. It can also serve to increase the strength of elements such as calls-to-action. The right color selection always supports better information readability. You can employ a UX color palette for a better user experience. It then follows that choosing the correct colors for your logo, brand, and product packaging should never be done on a whim. From 62% to 90% of all product assessments that people make are color-influenced on the subconscious level. Research conducted by the Institute for Color shows that users take about 90 seconds to assess the quality of online products. Any UI Design guidelines are likely to mention colors prominently.Ĭolor can set the basic mood, tone, concept, and connotation for a brand or product. They can attract users, and they can better communicate your message. They can reflect the personality of your brand. Why Colors Must Be Used Properly in Your Website UIĬolors can speak in ways that are every bit as powerful as language. It’s one of those user interface design principles that should benefit your bottom line.

#Color ui text view color how to

Let’s talk about how to create a user interface that takes full advantage of color selection. Each one invokes some particular visual or emotion in those who see it. In particular, you should pay attention to your color choices.Ĭolor choice matters. If you have a website or app that you’re creating for your company, then you need to think about user interface design basics.